What is social media automation?
Social media automation is a cheap attempt to undercut the process of social media management. Automation services come in all shapes and sizes and are most tempting because of the low monthly cost and vast future “promises” they will make you. These specialized automation robots have been around since the creation of social media but have yet to prove they can actually add value to your company’s online presence.
What do social media automation companies offer?
For as low as $29.99 a month, a social media automation company will offer a robotic, one-stop-solution to posting across Facebook, Twitter, and other social media pages. It is common for the automation company to allow you to pick an industry topic as an attempt to further customize their automated service. While this may seem like a good deal, not all social media posts are created equal. The automated posts will be a bland feed of news and irrelevant facts; things your customers will ignore. The real goal of social media is to post things your customers will actually engage with. Not only does this require you to word the post in the right way, but it means you’ll have to dedicate time to making it look good.
What is the difference between automation and Social High Rise?
Personalization
An automation service will offer no differentiation between the posts made to your restaurant and the other restaurant a few blocks over. A robot will do everything in its power to streamline the process of posting across multiple different restaurants to ensure the most cost effective service possible. Social High Rise prides themselves on their ability to custom engineer every single post made to your pages. From sourcing photos from your customers and employees, to handwriting all content and reviews, the work that is done on your behalf will be purely unique to you.
Dedicated Account Manager
A company selling an automated social media management service will likely supply you with a dedicated account manager. While a robot can handle an unlimited number of new businesses, a human is limited on the amount of time they can dedicate to helping you and answering your questions. Social High Rise will also assign you a dedicated account manager. You’ll get their phone number to text or call when ever you need something. You’ll also get their direct email to help you easily stay in touch. They may even send you a selfie or two while working on your posts for the upcoming week. Let’s see a robot do that!
Let us help point you in the right direction with a free consultation and social media walk through. We will give you a better understanding of your current situation and the next steps for you to get up and running, whether it’s with us or on your own. Sign up below and we will contact you to schedule your call.
