Who are you most likely to trust when it comes to deciding where to eat — real people sharing their opinions through social media or a website? More often than not, people are being swayed by the first option. This is precisely why user-generated content (UGC) is such a valuable concept for businesses. So, … continue reading
Love is in the air, and restaurant owners can smell it. Although it is not a national holiday, Valentine’s Day is ranked the second busiest day of the year for restaurants, second only to Mother’s Day. The importance of this holiday is not lost on us at Social High Rise, and we’re bringing you three … continue reading
So you’re planning an eventful day at your restaurant for Super Bowl Sunday. Maybe you’re offering specialty cocktails and food specials for the occasion. You might have even splurged this year and purchased the NFL Ticket to get people coming in for games. When it comes down to advertising for Game Day, avoid using the … continue reading
As I write, I’m sitting in a crowded cafe during the afternoon lunch rush with a surge of creativity coursing through my freshly caffeinated veins.
At Social High Rise, we boast a sweet perk that we’ve labeled ‘Flex Space’, where any of our seasoned Account Managers can relocate downtown to do their work. We basically … continue reading
I don’t think I’ve ever spoken to a restaurant owner who actually liked online reviews. Not surprising, given how anyone with a computer and internet access can go onto Yelp and drag a restaurant’s entire star rating down all because they had one mediocre experience one time and pretended like everything was just fine in … continue reading
At the start of November, our neighboring town of Paradise was completely leveled by the Camp Fire. The fire was seen in Chico in the early hours of November 8th as a mesmerizing sky, full of purples and oranges and hues of black. As I walked to the office that morning, I snapped pictures of … continue reading
Up in the high rise, our team enjoys delighting our clients in an open, creative and positive environment. We work hard to create meaningful connections with their customers, and while we care about the number of likes, followers, and engagements our restaurant clients receive, we’re generally more focused on human connection and providing authentic customer … continue reading
Still haven’t figured out what costume you’ll wear to the office on Halloween? We’ve found a great article from Brit + Co that might help you decide!
It can be hard to find a great costume if your office celebrates All Hallows Eve. The costume you wore out to the bars over the weekend might … continue reading
One of the most asked questions a Social Media Specialist will get is “What are the best times to post on social media?” It’s a loaded question because it often depends on the specific platform, your industry, and your own audience. While there isn’t a perfect answer and things are always changing, there are a … continue reading
You know your restaurant’s social media is an important tool for reaching your current and potential customers, but you’re also busy running a restaurant which means social media gets pushed to the bottom of your to-do list. Sound familiar? More often than not social media pages end up being an afterthought and that’s a huge … continue reading
So you’ve got an event happening at your restaurant but you don’t have a huge budget for marketing. We hear you. The good news is social media can help you spread awareness with little to no money spent. A great place to start: your restaurant’s Facebook page! Facebook has a diverse demographic and with the … continue reading