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The Latest Updates on the GoDaddy Social Shutdown

GoDaddy Social is Closing

GoDaddy’s (NYSE: GDDY) revenue is topping expectations, but the company is laying off employees and restructuring its business because Covid-19 is impacting part of its business.

The restructuring is due to significant challenges with outbound sales efforts and its GoDaddy Social product, which is facing severe headwinds as its customers remain closed or in crisis mode.

It’s more important now than ever before to stay connected with your customers online.

Mark Sorenson, Social High Rise

814 employees — about 10% of its workforce — will be impacted, but many of them will be offered new roles.

The biggest impact will be in Austin, where the company plans to close both offices. GoDaddy entered the city with its acquisition of Main Street Hub, a do-it-for-me social service. The Main Street Hub product is a higher ticket item than GoDaddy’s self-service tools. GoDaddy Social makes social media posts on behalf of companies. Many of those small businesses are now closed or significantly cutting back expenses.

Which GoDaddy Social Staff Will Get Cut?

331 sales employees in GoDaddy social will be let go. Additionally, the company is reducing the size of its Social Fulfillment and Customer Success teams by 120 team members. The latter group of 120 employees were directly responsible for servicing accounts and creating social content. It seems that their ability to do so in the future has been greatly hindered.

GoDaddy is also shifting its sales efforts to a single office in Gilbert, Arizona. This will impact 134 salespeople in Iowa, who will be offered relocation to Arizona. Some will be offered the opportunity to move into inbound sales in Iowa.

The company is offering a generous exit package to those leaving the company. They will no longer work effective today but will be paid through September 1. They will then get at least four weeks of severance, and people who have worked at GoDaddy for three years or more will get additional severance. GoDaddy will pay healthcare costs through the end of the year for the impacted employees.

GoDaddy is taking a $15 million pre-tax restructuring charge for the payment of severance and related benefit costs and has determined that certain lease assets with a book value of approximately $58 million are impaired.

If you are a current GoDaddy Social customer or were evaluating them as a solution to your restaurant’s social media management, it may not be a wise choice to sign on with them. We offer more services for less money and we specialize exclusively for restaurants. If you’re interested in chatting about how we can be a better partner (who is running a healthy, sustainable business model) let’s chat! If you’re looking for a more robust comparison, here are our competitor comparisons.

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