COVID-19: What Restaurants Should Post On Social Media If They’re Closed

We manage social media for restaurants and bars all over the country and as COVID-19 has continued to impact restaurant operations, the number one question we receive from owners and managers is: What should we post on our social media pages if we’re temporarily closed?

Answer: Lots of things! DON’T GO DARK!

Shawna breaks it down in this quick 2-minute video.

Right now, as COVID-19 coronavirus is impacting restaurants everywhere, we’re getting two questions.

  1. Should I be posting on social media as my restaurant?
  2. What should I be posting?

Should you be posting on social media as your restaurant?

The answer to this first question is yes! You should absolutely be posting on social media. If you’ve modified your operations to delivery or take-out only, or changed your hours of operation, you need to be sharing that with your customers. This situation is evolving hour-by-hour and it’s important to keep them constantly updated on what’s happening at your restaurant.

What should you be posting, especially if you’re temporarily closing your doors?

In that case, really stay connected. Your customers are on social media right now more than ever before. They are at home, they don’t have much to do, and their eyes are on Facebook, Twitter, and Instagram. And right now is an opportunity for you to connect with them, show your humanity, offer advice, and offer your expertise in a way that can help them at home:

  • Cooking advice
  • Food prep advice
  • Recipes
  • Even just checking in with a casual “hello”

People are thirsty for normalcy right now and they want to feel connected to their community. This is a time for you to really strengthen those relationships, foster loyalty, and get them excited to come blasting through your doors after all of this is over. Because it is temporary; you will reopen, and people will be wanting so badly to support you.

So definitely stay in touch with your customers regularly, two to three times per week, no matter what right now. If you have questions – even if you’re not one of our clients – but you’re a restaurant owner or manager, and you would like some guidance, reach out to us. Contact us here on our website, Tweet at us, and we’d love to help you in any way we can.

We’ll get through this together.

Did you know?

We've been managing social media accounts for restaurants since 2012. For almost a decade, we've partnered with restauranteurs who are serious about using social media to generate business. Whether you're a good fit for our service or not, let's schedule a call and we'll give you free personalized advice on how to improve your social media presence. Either way, you'll walk away from the call more confident about your ability to promote yourself online - completely for free.

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