For many restaurant owners, social media is something they know they should do, butt hey don’t have the time to invest in it. Social media management for restaurants is essential, but it is a full time job as well.
Social media is one of the most effective forms of marketing for your restaurant, and it’s really not that hard to do. What it does take is an investment of time.
Whether you are managing your social media accounts, or someone else is, schedule time every day to attend to it. Like many forms of advertising, social media marketing works best when it’s done on a daily basis. This doesn’t mean that you should be posting every single day, of course, but you’ll need to make time to respond to reviews, generate media and written content, and plan out what you’ll be posting about in future weeks as well.
Social Media for Management for Restaurants Takes Time and Expertise
As you can tell, running social media for your restaurant or bar is not just a set it and forget it kind of thing. It takes dedicated time and the expertise to know what to post about, how often to post, and the optimal techniques for responding to reviews. If you’re struggling to dedicate your or your employees’ time to managing it all, consider scheduling a call with us and we’ll give you personalized advice on how to improve your social media presence. Either way, you’ll walk away from the call more confident about your ability to promote yourself online – completely for free.
More Tips to Consider
We bet you have a Facebook page because most restaurants do. That’s great! In order to win at social media management for restaurants, we encourage you to add a new platform in the next year! Yelp, Instagram and Twitter are good options for your restaurant.
Then, we invite you to update your page regularly and post the right kind of content to engage your followers. This means staying away from the continual hard sell. It means providing content that is informative, educational, engaging, valuable, visual, humorous and most important, shareable.
Perhaps the biggest trend in social media right now involves a term: customer-centric. If you remember that every post you make is for your customer, and your most important job is to understand their needs, values and lifestyle, you’ll be better poised to leverage the trends listed here today.
Your restaurant’s social media marketing should provide customized experiences and posts for your customers. This engenders their trust and loyalty.
Follow the restaurant social media marketing trends listed here and incorporate them into your strategy. If you’re struggling to dedicate your or your employees’ time, consider scheduling a call with us and we’ll give you personalized advice on how to improve your social media presence. Either way, you’ll walk away from the call more confident about your ability to promote yourself online – completely for free.
Did you know?
We've been managing social media accounts for restaurants since 2012. For almost a decade, we've partnered with restauranteurs who are serious about using social media to generate business. Whether you're a good fit for our service or not, let's schedule a call and we'll give you free personalized advice on how to improve your social media presence. Either way, you'll walk away from the call more confident about your ability to promote yourself online - completely for free.