Subject: Restaurant owners who are more involved with Facebook often ask about that little number called “reach” connected to each post, which can be seen if you are an administrator of a page. Facebook defines reach as “the number of people who have seen your post.” Reach can be reported as organic or paid, however, in this particular rant, I am focusing on organic reach.
Problem: Facebook page admins often see discrepancies in “reach” numbers that simply do not make sense, considering the number of likes/comments a particular post has received.
Example #1: The difference in reach between the following two pieces of content, posted 3 weeks apart, is minimal. However, one receives horrendously great engagement, while the other is piddle-sauce.
Example #2: Post receiving 16 likes, 2 comments, using an extremely relevant hashtag & including several tagged pages = 14 (FOURTEEN) people reached?!
Action: Over the past year, I have spent a significant amount of time searching for explanations from CREDIBLE sources regarding the legitimacy/accuracy of the “reach” number. As you might imagine, there’s a bunch of blogging-blather out there on the subject, but no solid answers have been identified.
[bctt tweet=”The reach number reported by Facebook is boop-ass.”]
Conclusion: My unscientific explanation based on the little experience I have (posting hundreds of pieces of content for businesses over the past 2 years) is that the “reach” number reported by Facebook is boop-ass.
End of rant.
Did you know?
We've been managing social media accounts for restaurants since 2012. For almost a decade, we've partnered with restauranteurs who are serious about using social media to generate business. Whether you're a good fit for our service or not, let's schedule a call and we'll give you free personalized advice on how to improve your social media presence. Either way, you'll walk away from the call more confident about your ability to promote yourself online - completely for free.