A Rant: Why Facebook “Reach” is Boop-Ass

Social Media for Restaurants - Social High Rise

Subject: Restaurant owners who are more involved with Facebook often ask about that little number called “reach” connected to each post, which can be seen if you are an administrator of a page. Facebook defines reach as “the number of people who have seen your post.” Reach can be reported as organic or paid, however, […]

Social Media Engagement: The Key to Customer Service

Social Media for Restaurants - Social High Rise

Ever wonder if the time you spend managing your restaurant’s social media pages is making a difference? If you aren’t actively engaging your customers on social media, you’re missing the mark, but it’s not too late to adjust your strategy. If you’re reading this post, I’ll assume you already know how important it is for […]

Facebook for Local Restaurants – 3 Best Practices

Social Media for Restaurants - Social High Rise

Nowadays, everyone thinks they know everything about social media. With hundreds of articles across the web discussing standards and guidelines for the “right way” to use each social platform, the mass majority are focused on the behavior of larger, more established brands. While there is value in what a larger brand does and doesn’t do, […]

5 Ways to Boost Your Organic Reach on Facebook

Social Media for Restaurants - Social High Rise

Written by: Kirsten Tuazon Have you noticed a decrease in traffic on your Facebook page recently? You’re not going crazy, there’s actually a reason why! Mark Zuckerberg announced a change in Facebook’s algorithm in January of 2018, but there is no need to worry. The change doesn’t mean Facebook is eliminating posts from business pages […]

Responding to Negative Reviews: A Restaurant Owner’s Guide

Social Media for Restaurants - Social High Rise

I don’t think I’ve ever spoken to a restaurant owner who actually liked online reviews. Not surprising, given how anyone with a computer and internet access can go onto Yelp and drag a restaurant’s entire star rating down all because they had one mediocre experience one time and pretended like everything was just fine in […]

How to Reach More Millennials Using Social Media For Your Restaurant

Social Media for Restaurants - Social High Rise

According to Forbes “How To Tap Into The Millennial $200 Billion Buying Power With Social Media”, it’s said that by 2018 Millennials will have the most spending power of any generation. The good news is that they’re spending that money dining out. In fact. Millennials typically dish out a whopping $2,921 annually to eat out. […]

Posting on Social Media: 5 Things to Avoid

Social Media for Restaurants - Social High Rise

Tell me if this scenario sounds familiar to you – a group of friends is walking downtown trying to determine where to grab lunch. There are two places nearby they’ve heard are amazing; almost simultaneously, they pull out their smartphones to look up the restaurants. They’re both within walking distance, both have interesting online menus, […]

Holiday Season for Restaurants: How to Get in the Spirit & Create Festive Social Media Content

Social Media for Restaurants - Social High Rise

Happy Holidays! It’s the most wonderful time of the year and we’re feeling festive. With the holly, jolly season in full swing, it’s the perfect time to customize your social media content and showcase your holiday spirit! It’s the season of giving, so we’re unwrapping some of our favorite festive tips to create great holiday […]

How to Brand Your Restaurant’s Facebook Page: 101

Social Media for Restaurants - Social High Rise

You’ve probably heard the term “branding” thrown around in marketing conversations quite a bit. If you’re unfamiliar with what it actually means, here’s a little refresher: branding is a way of identifying your business and showcasing how it stands out against the competition. It’s essentially how your customers visually recognize and experience your business. That’s […]

Facebook Ad Objectives: Which is best for your business?

Social Media for Restaurants - Social High Rise

If you understand the power of Facebook Ads, you know that they can be extremely beneficial to growing  businesses.  When used correctly, they’re  incredibly useful in reaching target audiences, increasing page traffic/likes and promoting new products, specials or events. Because of their complexity, Facebook Ads can be somewhat confusing to navigate – even if you do […]