A Rant: Why Facebook “Reach” is Boop-Ass

Social Media for Restaurants - Social High Rise

Subject: Restaurant owners who are more involved with Facebook often ask about that little number called “reach” connected to each post, which can be seen if you are an administrator of a page. Facebook defines reach as “the number of people who have seen your post.” Reach can be reported as organic or paid, however, […]

How to Conquer Twitter Analytics For Restaurants: 101

How to Conquer Twitter Analytics For Restaurants: 101 Every day millions of Twitter users are tweeting thoughts that float into their brain with little care for things like branding or spellcheck. That might be fun (for the people tweeting anyway), but if you’re a restaurant, you’ve got to find a way to cut through the […]