Oh my GOURD, it’s officially fall, y’all! With Autumn in full swing and Halloween just days away, it’s the perfect time for restaurants to show off their seasonal flair by embracing fall and creating better social media content. It’s the season of costumes, candy, crunchy leaves, and all things pumpkin. So naturally, we’re breaking down how to create the best fall content for your restaurant.
Style your Content
One of the best parts about any holiday season–especially fall– is seeing how people get in the spirit with their own style. This goes for restaurants as well! Customers love seeing how your social media profiles reflect the change in season. So why not show them? Styling your content can start anywhere from autumnal-themed captions to highlighting seasonal menu items, and in-house decor. Take a few photos of your restaurant, staff, holiday items, or community, to highlight how you embrace fall and create content for your restaurant with a little flair. ‘Tis the season!
Get in the Spirit: Costumes
Do you and your staff dress up for Halloween? Showcase it in your social media content! Customers love seeing their favorite businesses get in the spirit and embrace the holiday. Nothing quite beats your plate of food being served by a vampire or your drink served by a ghost! If your staff has dressed up in previous years, use those posts as great ‘throwback’ content to showcase your holiday spirit. Extra points if you and your staff wear group or themed costumes.
Get in the Spirit: Decor
Another way to drive more holiday traffic to your pages is to decorate your venue–and more importantly, take photos to use as great content for your social media pages. People love to feel festive this time of year. Pumpkins are key, but embrace your restaurant’s unique style and personality by incorporating what works best for you.
This could be spooky decor that includes bats, cobwebs, spiders, witches and monsters, or more fall and autumnal-style decor including fall foliage, gourds, or other natural elements. Snap a few photos of your decor and show your customers online how you’re getting into the season!
Does your local city/ community host special events during the the fall season? This is the perfect time to showcase them. Highlighting events in your community is a great way to reach a wider audience and connect with other businesses and organizations online. Embracing the fun of the season when creating your social media content is easy–look at what’s happening in the area around your restaurant. In most communities, there’s a wealth of events happening–from corn mazes and pumpkin patches, to trick-or-treating, outdoor movie nights, and fairs featuring crafts, food, etc. The possibilities for great holiday content are endless when you share what’s happening in your neck of the woods.
Change It Up
The holiday season is also the perfect opportunity to tweak your menu to highlight fun seasonal items. If you don’t currently offer any seasonal food or drinks, consider it! There is a myriad of quick and delicious ways to spice up your menu for fall–from sweet & savory desserts and drinks to warm soups and seasonal veggie plates. And when in doubt, it’s pumpkins, pumpkins, pumpkins! Truth be told, you can change virtually any menu item to feature a pumpkin-twist. Highlight all these delicious and festive menu changes through social media and BAM! You’ve got some amazing seasonal content that people will be stoked to see this fall.
And that’s all, folks! With these quick and festive tricks to embrace fall and spice up your social media content with flair, you’ll have customers engaging with your content and flocking toward your restaurant to stay for the treats.
Did you know?
We've been managing social media accounts for restaurants since 2012. For almost a decade, we've partnered with restauranteurs who are serious about using social media to generate business. Whether you're a good fit for our service or not, let's schedule a call and we'll give you free personalized advice on how to improve your social media presence. Either way, you'll walk away from the call more confident about your ability to promote yourself online - completely for free.