Twitter: An online news and social networking service where users post and read short 140-character messages called “tweets.” This is a unique platform that we often have to explain in depth to our clients. Many don’t have a personal Twitter account or understand the point of being active on this channel. If you’re skeptical, we’ve rounded up the top three reasons your business should be tweeting!
There are currently 317 million daily active users on Twitter, and they post 500 million tweets a day. Translation: nearly everyone you know is going to be on Twitter. What better way to ensure publicity for your company than by having the possibility of reaching a billion worldwide users? Twitter is free to use, so that exposure just saved your business a whole lot of cash vs. traditional advertising. Win!
Create Brand Awareness
Generally, big brand names need no introduction to gain new followers. But if you’re a small business owner and want more people to recognize your product line or offerings, you should utilize Twitter to help build your identity. For example, if you’re a restaurant owner, tweet about new menu items with a photo, fun facts about your business or answer questions from your customers online. People usually prefer to interact with a human than with a logo, unless it’s well-known company. Which brings us to our next section (see below).
Connect With Customers
Twitter has millions of users and more people are joining every day, which makes it one of the best places to look for potential customers. Small businesses catering to a niche market or people residing in a certain location can use Twitter to connect with those groups directly. Once you have followers on Twitter, your goal should be to build a personal relationship with them, thereby growing positive word of mouth about your business. Make an effort to post updates and tweets that your customers find interesting, exciting and useful. Keep your direct marketing posts about sales or promotions to a minimum, as people don’t go on social media to be advertised to. Also avoid sending out too many tweets in a particular time span, as that type of activity could be considered spam-like to followers.
If nothing else, you should engage with your audience on Twitter because if you don’t, someone else will. It’s that simple. Your competitors are on Twitter, and they’re creating relationships with their customers online as you read this. Convinced?
Twitter fanatics — talk to us! What’s your favorite feature on this platform?
Did you know?
We've been managing social media accounts for restaurants since 2012. For almost a decade, we've partnered with restauranteurs who are serious about using social media to generate business. Whether you're a good fit for our service or not, let's schedule a call and we'll give you free personalized advice on how to improve your social media presence. Either way, you'll walk away from the call more confident about your ability to promote yourself online - completely for free.