Nowadays, everyone thinks they know everything about social media. With hundreds of articles across the web discussing standards and guidelines for the “right way” to use each social platform, the mass majority are focused on the behavior of larger, more established brands. While there is value in what a larger brand does and doesn’t do, […]
As a restaurant owner, you probably don’t need us to tell you the power that Yelp has in the food industry. A great Yelp rating can propel a business to the top of search results, spread positive word of mouth and drive new customers through the door. Alternatively, a lower star rating can result in […]
You’ve probably heard the term “branding” thrown around in marketing conversations quite a bit. If you’re unfamiliar with what it actually means, here’s a little refresher: branding is a way of identifying your business and showcasing how it stands out against the competition. It’s essentially how your customers visually recognize and experience your business. That’s […]
Have you ever run an Instagram ad for your business? Probably not. Have you ever run a Facebook ad for your restaurant? The answer to that question is probably yes, or you’re at least somewhat familiar with Facebook’s advertising services. One more question for you: did you know that you can run an Instagram ad […]
From a platform that most people thought was for sending NSFW photos, to a social app that has revolutionized the entire industry, Snapchat has come a long way in a short amount of time. It’s unique idea of the 24-hour “stories” has now been replicated by some of the biggest platforms in today’s high-tech world, […]
There’s no such thing as being too well-read. I think it’s fair to say that most people wish they read (or listened to audio-books) more often than they do. But work, friends, family, pets, social lives, and a million other things all get in the way of sitting down on the couch and focusing […]
A Day in the Life of a Social Media Account Manager When I tell people that I “manage social media” for a living, they usually give me a blank look and say something along the lines of, “Oh, so you just post on Facebook and stuff?” Well, yes, I post on Facebook, but there’s a […]