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10 Tips for Creating a Powerful and Effective Instagram Ad

Social Media for Restaurants - Social High Rise

Tips & Tricks for Creating an Effective Instagram Ad In an ever-advancing world, where technology continues to race full-speed ahead, it can be difficult to know which industry trends to stay on top of.  Should I be on Snapchat?  Do I need a Twitter account?  Should my business be advertising on social media?  The answer […]

Four Ways Social Media Benefits Your Restaurant’s SEO

Social Media for Restaurants - Social High Rise

Four Ways Social Media Benefits Your Restaurant’s SEO Social media and SEO have a complicated relationship status. It’s kind of confusing and usually hard to explain.  So,  what’s the reason for all these mixed signals? Well, Social media doesn’t directly effect SEO in the same way that 2 + 2= 4. It’s a bit murkier […]

Finding Your Audience: Ad Targeting Millennials, Baby Boomers, and Generation X

Social Media for Restaurants - Social High Rise

If there’s one thing everyone across the generations can agree on, it’s a love of food. Food is not simply about survival but experience;  new flavors, excellent service, & a unique atmosphere are all contributing factors to the enjoyment of the dining experience. Despite food’s ability to bring people together, a generational effect is changing […]

Facebook Ad Objectives: Which is best for your business?

Social Media for Restaurants - Social High Rise

If you understand the power of Facebook Ads, you know that they can be extremely beneficial to growing  businesses.  When used correctly, they’re  incredibly useful in reaching target audiences, increasing page traffic/likes and promoting new products, specials or events. Because of their complexity, Facebook Ads can be somewhat confusing to navigate – even if you do […]

Webinar Alert: How to Create Better Facebook Content for Your Restaurant!

Social Media for Restaurants - Social High Rise

  Alright, friends — here’s a cold, hard fact about social media: If you’re posting to your restaurant’s Facebook page and getting zero engagement (likes, comments, shares), then you’re wasting your time. And I’m sure we don’t have to tell you that time is a precious commodity for restaurant owners. That’s why we want to […]

What You Need to Know About Snapchat’s Revolutionary New Update

Social Media for Restaurants - Social High Rise

From a platform that most people thought was for sending NSFW photos, to a social app that has revolutionized the entire industry, Snapchat has come a long way in a short amount of time. It’s unique idea of the 24-hour “stories” has now been replicated by some of the biggest platforms in today’s high-tech world, […]

Celebrating National Holidays the Right Way: A How To Guide

Social Media for Restaurants - Social High Rise

Happy National High Five Day! Say what? There’s no way that’s a real day…. is it? Chances are another National Holiday has passed and you had no idea it even existed. Welcome to the world of national holidays. These days it seems like there’s a celebration of every food, person, or drink imaginable. Some can […]

5 Restaurants You Need to Be Following on Instagram

Social Media for Restaurants - Social High Rise

As I scroll through Instagram, I’m often saving photos  of restaurants that look drool-worthy so I can stop by next time I’m in the area. It’s definitely become common practice to look up a restaurant on social media before deciding to eat there. Long gone are the days when restaurants were picked based on a whim […]

Facebook Ads 101 For Restaurants: What You Need to Know Before Creating Your Ad

Social Media for Restaurants - Social High Rise

  So you want to create a Facebook Ad? Great! Facebook Ads are a fantastic way to spread word of mouth about your restaurant and reach tons of potential customers through Facebook. While Facebook Ads can seem daunting and complicated, you don’t have to worry – I’m here to help! As a Social Media Account Manager, […]

How to Conquer Twitter Analytics For Restaurants: 101

How to Conquer Twitter Analytics For Restaurants: 101 Every day millions of Twitter users are tweeting thoughts that float into their brain with little care for things like branding or spellcheck. That might be fun (for the people tweeting anyway), but if you’re a restaurant, you’ve got to find a way to cut through the […]