By: Kasey Perez, Social Media Intern Instagram users are growing and so are the platform’s updates. Instagram reached 600 million users in December 2016 and they’re poised to continue ranking as one of the top social media sites in 2017, currently locked in second place behind Facebook. This power does not come without responsibility to be relevant […]
How to Conquer Twitter Analytics For Restaurants: 101 Every day millions of Twitter users are tweeting thoughts that float into their brain with little care for things like branding or spellcheck. That might be fun (for the people tweeting anyway), but if you’re a restaurant, you’ve got to find a way to cut through the […]
Social media has become an ever-present way for people to keep in touch with friends, watch cat videos, network and stay in the loop about current events. It’s also used to connect with favorite bands, local businesses and places people frequent by checking-in, posting photos, creating events, etc. Businesses can use this to their advantage […]
Hashtags. They seem to be everywhere these days, don’t they? We see them plastered on marketing campaigns and coursing through our Twitter, Instagram & Tumblr feeds. You’re probably familiar with, #JustDoIt #NoDAPL #Foodie #NeverTrump #TacoTuesday #MondayMotivation, etc. Hashtags are there to start a conversation and for popular topics to be easily searchable. But there’s one […]
Written by: Whitney Urmann, Lindsay Ashcraft and Killian Abuan You know when your Instagram photo gets a random, generic comment like “Nice!” or “Such great content” or a series of emojis that just seem out of place? You might have thought that was just a socially awkward person commenting on your photo, but more likely […]
Updated 4/22/2020 So, you’ve made the decision to hire experts to help with your restaurant’s social media – good call! One of the first things you’ll need to do is grant them admin access to your business’s Facebook page so they can begin working their magic. Follow the steps below to assign admin rights to […]
Building Your Facebook Audience: Inviting Friends to Like Your Business Page Struggling to build an audience for your business page on Facebook? The first step should be to invite people who are already your friends on Facebook! Self-promotion is quick, easy and relatively painless. See below for a quick guide to promote your business page: […]
Editor: Lindsay Ashcraft As announced at Vidcon 2016, INSTANT is a new website accessible on mobile and desktop browsers that revolutionizes the way we view videos. Created by Time Inc., INSTANT is dedicated to covering fashion, entertainment, food and notable social media industry trends in short memorable videos called Instants. INSTANT is also a part […]
Twitter: An online news and social networking service where users post and read short 140-character messages called “tweets.” This is a unique platform that we often have to explain in depth to our clients. Many don’t have a personal Twitter account or understand the point of being active on this channel. If you’re skeptical, we’ve […]
Social High Rise in TechCrunch! “Just like the operating system (OS) for your computer, a restaurant needs a logical set of systems that allow it to do business efficiently.” – Tech Crunch. In today’s fast-paced restaurant industry, it’s nearly impossible to keep up with the demands of your customers if you’re not adapting and utilizing tech-based […]