If you understand the power of Facebook Ads, you know that they can be extremely beneficial to growing businesses. When used correctly, they’re incredibly useful in reaching target audiences, increasing page traffic/likes and promoting new products, specials or events. Because of their complexity, Facebook Ads can be somewhat confusing to navigate – even if you do […]
Alright, friends — here’s a cold, hard fact about social media: If you’re posting to your restaurant’s Facebook page and getting zero engagement (likes, comments, shares), then you’re wasting your time. And I’m sure we don’t have to tell you that time is a precious commodity for restaurant owners. That’s why we want to […]
A Day in the Life of a Social Media Account Manager When I tell people that I “manage social media” for a living, they usually give me a blank look and say something along the lines of, “Oh, so you just post on Facebook and stuff?” Well, yes, I post on Facebook, but there’s a […]
Twitter: An online news and social networking service where users post and read short 140-character messages called “tweets.” This is a unique platform that we often have to explain in depth to our clients. Many don’t have a personal Twitter account or understand the point of being active on this channel. If you’re skeptical, we’ve […]
Snapchat Tips for Your Restaurant Since its launch in 2011, Snapchat has grown into a multi-platform communication tool and continues to dominate the social media game. Sending 1-10 second pictures and videos, sharing moments and creating stories are just a few of the many features that make this application one of a kind. Surpassing Twitter, […]
Who are you most likely to trust when it comes to deciding where to eat — real people sharing their opinions through social media or a website? More often than not, people are being swayed by the first option. This is precisely why user-generated content (UGC) is such a valuable concept for businesses. So, […]
We’ve all been there before: half-way through the Mother’s Day rush, you realize you forgot to post anything to your fans on social media, so you scramble to your computer, and post the first crappy image you found by Googling “happy mother’s day.” Fail. With the Holidays quickly approaching, I can only imagine your to-do […]
You know when you’re posting a really great photo to Instagram and there’s that tempting little button that beckons you to also share it on Facebook and Twitter? You think, “Yes, this is going to save me so much time!” While it may save you some time, it’s a dangerous short-cut that may cost you […]